LOYALTY (Action based campaign types)

Utilised for RBA's as well as Mobile Number at POS in conjunction with the wiCode Portal. This portal will assign a specific customer action to initiate a reward to: 

Drive Adoption – These campaigns are focused on attracting new customers to your stores.

Drive Engagement – These campaigns are focused on driving the customer behaviours that are more valuable to your business e.g. in terms of spend and frequency. 

Drive Retention – It’s far easier to retain an existing customer than it is to win a new one. Retain campaigns help you reward loyal customers so they keep coming back and win back those that are slipping away. 

Types of campaign: 

1. Customer Spend
2. Customer Visit 
3. C. Product Based
4. Random Distribution
5. On Demand

Below is breakdown of each type above, refer to each section by highlighted colour: 

A. Customer Spend

1. Customer Spend 
2.  Per customer
3. Per Store
4. Per Campaign

This campaign is based on customer spending habits and frequency to earn rewards. Below are different options based on what the client would like to achieve. 

1. Customer Spend Per Customer: 

Each customer has their own loyalty points balance. Only that customer's eligible transactions earn loyalty points. When the customer loyalty balance reaches the required number of points, a reward is triggered.

Types of Customer Spend types: 

1. For every x you earn a fixed number of points: 

Customers who spend a specified value will for every value spent earn a fixed number of loyalty points.

Example: for every R10 spent, earn 2 loyalty points.

2. Spend Between & Earn a fixed number of points

Customers who spend between a bracket value, will earn a fixed number of loyalty points.

Example: spend between R50 and R100 and earn 5 loyalty points.

3. Spend between and earn a percentage of your basket points

Customers who spend between a bracket value, will earn a percentage of their basket total in loyalty points.

Example: spend between R50 and R100 and earn 5% of your basket total in loyalty points.

4. Spend more than and earn a fixed number of points

Customers who spend more than a specified minimum value, will earn a fixed number of loyalty points.

Example: spend more than R50 and earn 5 loyalty points.

5. Spend more than and earn a percentage of your basket point

Customers who spend more than a specified minimum value, will earn a percentage of their basket total in loyalty points.

Example: spend more than R50 and earn 5% of your basket total in loyalty points.

2. Customer Spend Per Store: 

Each store has a loyalty points balance. All eligible transactions in that store, for each and every loyalty customer, earn loyalty points. When the store's loyalty balance reaches the required number of points, a reward is triggered. The customer whose transaction is responsible for reaching a trigger will receive a reward.

Types of Customer Spends per store  types: 

1. For every x you earn a fixed number of points: 

Customers who spend a specified value will for every value spent earn a fixed number of loyalty points.

Example: for every R10 spent, earn 2 loyalty points.

2. Spend Between & Earn a fixed number of points

Customers who spend between a bracket value, will earn a fixed number of loyalty points.

Example: spend between R50 and R100 and earn 5 loyalty points.

3. Spend between and earn a percentage of your basket points

Customers who spend between a bracket value, will earn a percentage of their basket total in loyalty points.

Example: spend between R50 and R100 and earn 5% of your basket total in loyalty points.

4. Spend more than and earn a fixed number of points

Customers who spend more than a specified minimum value, will earn a fixe number of loyalty points.

Example: spend more than R50 and earn 5 loyalty points.

5. Spend more than and earn a percentage of your basket point

Customers who spend more than a specified minimum value, will earn a percentage of their basket total in loyalty points.

Example: spend more than R50 and earn 5% of your basket total in loyalty points.

3. Customer Spend Per Campaign: 

Each campaign has a loyalty points balance. All eligible transactions in all participating stores, for each and every loyalty customer, earn loyalty points. When the campaigns loyalty balance reaches the required number of points, a reward is triggered. The customer whose transaction is responsible for reaching a trigger will receive a reward.

Types of Customer Spends per store  types: 

1. For every x you earn a fixed number of points: 

Customers who spend a specified value will for every value spent earn a fixed number of loyalty points.

Example: for every R10 spent, earn 2 loyalty points.

2. Spend Between & Earn a fixed number of points

Customers who spend between a bracket value, will earn a fixed number of loyalty points.

Example: spend between R50 and R100 and earn 5 loyalty points.

3. Spend between and earn a percentage of your basket points

Customers who spend between a bracket value, will earn a percentage of their basket total in loyalty points.

Example: spend between R50 and R100 and earn 5% of your basket total in loyalty points.

4. Spend more than and earn a fixed number of points

Customers who spend more than a specified minimum value, will earn a fixed number of loyalty points.

Example: spend more than R50 and earn 5 loyalty points.

5. Spend more than and earn a percentage of your basket point

Customers who spend more than a specified minimum value, will earn a percentage of their basket total in loyalty points.

Example: spend more than R50 and earn 5% of your basket total in loyalty points.

B. Customer Visit

1. Per customer
2. Per Store
3. Per Campaign

This campaign is based on customer visiting habits and frequency to earn rewards. Below are different options based on what the client would like to achieve. 

1. Per Customer Visit 

Each customer has their own loyalty points balance. Only that customer's eligible transactions earn loyalty points. When the customer loyalty balance reaches the required number of points, a reward is triggered.

Visit & Earn 1 point 

Every time a customer visits a participating store and transacts, they will earn one Loyalty Points.

Example: Visit, transact and you will earn 2 loyalty points

2. Per Store Visit 

Each store has a loyalty points balance. All eligible transactions in that store, for each and every loyalty customer, earn loyalty points. When the store's loyalty balance reaches the required number of points, a reward is triggered. The customer whose transaction is responsible for reaching a trigger will receive a reward.

Visit & Earn 1 point 

Every time a customer visits a participating store and transacts, they will earn one Loyalty Points.

Example: Visit, transact and you will earn 2 loyalty points

3. Per Campaign Visit 

Each campaign has a loyalty points balance. All eligible transactions in all participating stores, for each and every loyalty customer, earn loyalty points. When the campaigns loyalty balance reaches the required number of points, a reward is triggered. The customer whose transaction is responsible for reaching a trigger will receive a reward.

Visit & Earn 1 point 

Every time a customer visits a participating store and transacts, they will earn one Loyalty Points.

Example: Visit, transact and you will earn 2 loyalty points



 

C. Product Based 

1. Per customer
2. Per Store
3. Per Campaign

This campaign is based on specific products that are bought to earn rewards. Below are different options based on what the client would like to achieve. 

1.  Product Based per Customer

Each customer has their own loyalty points balance. Only that customer's eligible transactions earn loyalty points. When the customer loyalty balance reaches the required number of points, a reward is triggered.

Buy Products & Earn a fixed number of points

Every time a customer buys a specified product or products, they will earn Loyalty Points.

Example: Buy Product A and/or Product B, and you will earn 2 loyalty points

2.  Product Based Per Store

Each store has a loyalty points balance. All eligible transactions in that store, for each and every loyalty customer, earn loyalty points. When the store's loyalty balance reaches the required number of points, a reward is triggered. The customer whose transaction is responsible for reaching a trigger will receive a reward.

Buy Products & Earn a fixed number of points

Every time a customer buys a specified product or products, they will earn Loyalty Points.

Example: Buy Product A and/or Product B, and you will earn 2 loyalty points

3. Product Based Per Campaign

Each campaign has a loyalty points balance. All eligible transactions in all participating stores, for each and every loyalty customer, earn loyalty points. When the campaigns loyalty balance reaches the required number of points, a reward is triggered. The customer whose transaction is responsible for reaching a trigger will receive a reward.

Buy Products & Earn a fixed number of points

Every time a customer buys a specified product or products, they will earn Loyalty Points.

Example: Buy Product A and/or Product B, and you will earn 2 loyalty points

 

D. Random Distribution

Transact Randomly and Receive rewards

Also known as the Surprise and Delight campaign. 

When a customer transacts in a participating store, a random number between 0 and 1 is generated. Rewards are triggered based on probability. Multiple rewards can be specified.

Note: All rewards issued has to be calculated in fractions: 

For Example, if the reward probability is set to:

Get a free coffee = 1 / 2 = 0 to 0.5 = 50% chance that a customer will get a free coffee voucher

Get R20 Voucher = 1 / 4 = 0.51 to 0.76 = 25% chance that a customer will get R20 Voucher

The remaining 1 / 4 = 0.76 to 1.0 = 25% chance that a customer will get NOTHING

A customer's transaction generates a random number of 0.69 which is between 0.51 to 0.75. The customer is rewarded with R20 Voucher.

E. On Demand

 Per Customer

Per Customer on Demand

Each customer has their own loyalty points balance. Only that customer's eligible transactions earn loyalty points. When the customer loyalty balance reaches the required number of points, a reward is triggered

Earn & Demand

Loyalty points will be calculated on an external system and pushed to loyalty service on an demand basis

Further information on the topics below will be provided in separate articles.

USING wiCode Portal & LOYALTY WE CAN OFFER THE BELOW:

• Mobile number at POS 
• Application Programs

 * Competition Entries